For new babies and new parents

Everything for the first years, in one friendly shop

From the first clothes to the pram, we help you choose what you really need. Ask us anything, there are no silly questions.

  • Newborn and baby essentials
  • Maternity wear and gift ideas
  • Friendly advice, no pressure

Visit the shop

What we offer

What you will find

Useful things for baby and for you.

About us

A shop that understands. We know how many choices there are and how tiring the early months can be. We keep our range simple and our advice honest.

Gentle choices

Real advice

Gifts made easy

Newborn and baby essentials

8 +
Years in the shop
2,000 +
Families helped
500 +
Products in store
5
Gift ideas every season

Why choose us

Why parents like us

Becoming a parent brings a long shopping list. We help you shorten it.

A teacher helping young pupils in a bright classroom Gentle choices Soft, practical items picked for babies and families. Learn more about us
Students doing a science experiment in the laboratory Real advice Talk to staff who know the products and listen to your needs. Learn more about us
Children playing and learning in the school garden Gifts made easy Ideas for baby showers, new arrivals and first birthdays. Learn more about us
What our clients say

What our customers say.

They helped us choose the pram without any pressure.

Customer one New parent

A lovely place to find a gift for a baby shower.

Customer two Gift shopper

Patient and kind staff when we were not sure what to buy.

Customer three Expecting parent

Questions and answers

Quick answers to what people ask us most.

Can I try a pram or car seat in the shop?

Yes. Come in and we will show you how each one works and folds.

Do you wrap gifts?

Yes. Ask at the counter and we will wrap it for you.

What do I need for the first weeks?

Ask us for a simple checklist. We will keep it to what is really useful.

Come and see us

Visit the shop, or ask us for help with your list.